Social media marketing for restoration companies requires a much different approach than most businesses, but it can become an outlet for consistent lead generation and referrals. There is often a misconception that water damage and mold restoration companies cannot successfully advertise and market on social media.

Most consumers are active daily on social media, which provides the perfect opportunity to specifically target your customer profile and create conversations and engagement that lead to brand recognition and becoming established as the expert on all things restoration-related.

Marketing remediation companies on social media require posting content that draws attention and starts a conversation. The situations and circumstances that remediation businesses experience daily provide for countless content opportunities. From images of mold infestation to videos of extreme water damage – this is the type of content that will get people to stop and look, and then comment, share, and tag.

Facebook and Instagram are the two prominent social media platforms that are best suited to market and advertise mold remediation companies on social media, so we will stick to these platforms while highlighting the benefits of including social media in your online marketing efforts.

Acquire New Water Damage & Mold Restoration Customers

Want to generate remediation customers quickly in your area? Then you need to be advertising on Facebook, as their targeting options in terms of location and interest-based marketing are unparalleled. You can market your business to demographics that you select and a radius that your business services.

The distance in which your business operates outside of your main location will determine just how wide your Facebook ads campaign will reach. There are two types of Facebook ad campaigns you will want to have ready at all times:

Brand Awareness: Mold issues can arise out of the blue, typically during a home inspection before the sale or purchase of a home. You can set up campaigns that target common interests associated with new home buyers, for example. Water damage is an emergency that cannot be planned for in advance, but if you market to your local audience consistently your business will receive the call when those emergencies arise.

Emergency Deployment: You also want to be ready to deploy ads in the event of a major emergency, like a flood. A rare occurrence, if a natural disaster hits there will be an influx of local consumers that need your service, so it’s best to be prepared.

With many remediation companies skipping on social media, it allows you to build a name for yourself as the leading expert without having to face the higher costs many other businesses have to deal with. For a few dollars a day you can have Facebook ads targeting your local community, keeping your water damage and mold restoration business on the mind of those that constantly come in contact with your ads.

Engage and Interact Online with Current Customers

Social media provides you with an environment to interact and engage with your customers, and this proves valuable for two reasons:

1. You keep the relationship, even after your business has solved the customers’ problems. What is to say they won’t have another need in the future or know someone that is looking to hire a remediation business.

2. You benefit from engagement. When someone likes, comments, or shares your posts on Facebook, their audience sees that action. This is a way for local consumers to become naturally introduced to your business. They aren’t discovering your water damage and mold restoration services via an intrusive advertisement. They learn about you through a friend, which is a much more powerful introduction as it removes the barrier of trust. The trust is established because of the introduction method.

Posting helpful information, jaw-dropping images from job sites, and simply just asking how everyone’s day is going are all examples of social media content that you can post organically to drum up engagement.

Build Your Company’s Local Authority

There are many ways for your remediation company to leverage Facebook and Instagram, with one of the most effective being authority and brand building. Today, having a social media presence isn’t a luxury – it’s a requirement. A mold restoration and water damage company is no different and having an active presence is something that will benefit you in terms of consumer confidence and trust.

When a local consumer is looking to hire a company they are going to look at their reviews online and make sure that a business is real and can be trusted. A glance on social media – Facebook to be accurate – quickly allows the consumer to do quick due diligence.

A profile that is active, full of complete contact information, and has images of the business and its work, is going to instantly make the consumer feel conference to reach out and inquire about its services.

Ignoring social media is not something you can do these days, as it’s intertwined into how the average consumer research and validates local businesses before hiring them. Even just a few posts a week keeps your Facebook profile active enough that it’s going to help you convert more prospects into remediation service customers.

Allows You to Remarket to Prospects and Lower Acquisitions Costs

Facebook allows you to remarket to its users that have previously visited your website by installing their advertising pixel, or that are current customers of yours by uploading your email data. This type of marketing – to those that have recently expressed interest in hiring your company or previous customers – is more effective than blindly marketing to a wide audience, even if it’s location-based targeting.

For instance, you can put an ad for mold restoration in front of consumers that have previously visited your remediation company’s mold restoration service page on your website. This allows you to target not only interested prospects but do so with an ad that is likely to get their attention and trigger an action.

The more targeted your ads, the higher your conversion rates will be. Over time and at scale this brings down the cost of your customer acquisition, leading to more profits per service appointment.

Final Thoughts

As you can see, social media can complement your remediation marketing efforts, and it gives you a great way to interact with local customers, both present and future. Every water damage or mold restoration job that your business takes on is a source of content for your social media profiles.

By posting consistently, and making sure that all of your posts include shocking imagery or an educational lesson that your followers and audience will appreciate, you build a reputation as the premier authority when it comes to all things remediation-related.

This is the kind of branding that is essentially priceless. Nobody can predict when they will need to hire a professional remediation company – water leaks aren’t planned and nobody ever anticipates having a mold problem.

With a solid social media presence, your business will be the first to come to mind in the event one of your followers or someone that has engaged with your content previously is faced with a situation that requires a remediation expert.

If you have any questions about what we outlined above or if you would like to learn more about our fully managed remediation social media marketing, please feel free to reach out at your earliest convenience. Our team of remediation marketing specialists will be more than happy to assist.

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